Google wants you to buy clothes straight from search results

Google is launching a new advertising program called Shop the Look that will let you search for specific outfits and receive photos and purchase links right from the results page. Shop the Look is part of the company’s ongoing efforts to make its search engine more powerful and useful, in hopes users won’t spend their time in mobile apps instead. Because as more users access the internet via smartphones running apps, Google’s influence has been diluted alongside the mobile web’s. Why go fire up Google Chrome when you follow your favorite designers or clothing brands on Instagram, or have a curated list of popular Pinterest boards to choose from?

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